Role

Lead UX Designer and Researcher and Frontend Developer

The Design Process:

1. Problem Statement: The healthcare patient safety desktop client was outdated and overwhelming for our users, who were predominantly non-tech-savvy healthcare professionals. This led to a preference for paper forms over our digital solution.

2. Research: As the lead designer and frontend developer, I conducted user interviews and surveys to empathize with our users and understand their needs and pain points. I also analyzed usage data and found a clear preference for iPhones due to their intuitive icons and ease of use.

3. Analysis: I identified that the main challenge was to simplify the user experience and design an interface that was as intuitive as an iPhone, to help our users feel comfortable using our application.

4. Ideation: I used a user-centered design approach and started with paper wireframes to explore different design options. Through user testing, we found a design that resonated strongly with our users - the Icon Wall.

5. Prototyping and Testing: I created interactive prototypes of the Icon Wall and conducted further user testing. The feedback received was invaluable in refining the design and ensuring it met our users' needs.

6. Implementation: I worked closely with the development team to bring the Icon Wall to life, ensuring it was intuitive and user-friendly.

7. Results: The Icon Wall was a groundbreaking success, resulting in a 500% increase in user engagement. It set a new industry standard, attracted prestigious global clients, and positioned our application at a premium price above competitors.

8. Reflection: This project showcased my deep thinking as a UX designer. By empathizing with our users, analyzing their needs, and iterating on designs based on user feedback, I transformed an intimidating application into an innovative, intuitive tool. The Icon Wall's success demonstrated the power of empathetic, user-centered design in transforming the healthcare technology landscape.